The new platform focuses on expert guides, videos, webinars and courses, with permissions controlling what visitors can access, encouraging email sign-ups and, ultimately, Family Tree Plus memberships.
“We’re so excited to launch the new website, which has a real focus on learning and support. Our mission is simple: to help you discover your family story, and the site reflects this aim with an impressive library of guides to read and watch,” Publisher Matt Hill said.
“We wanted to create a place where people could genuinely grow as family historians and discover more about their ancestors. Family history is about far more than names and dates. It’s about uncovering stories, understanding where we come from, and preserving those discoveries for future generations. That sense of discovery sits at the heart of the new platform.”
The site’s content is designed to guide visitors along a learning journey, with the focus shifting towards quality rather than quantity when it comes to freely available content.
The site’s searchable Content Library is packed with expert-led guides, videos, webinars and practical resources.
Visitors can follow curated learning paths tailored to different interests and experience levels, helping them build confidence, understand DNA, break through research brick walls and get more from the major genealogy websites.
Previously, our membership offering was hidden behind a paywall, making it difficult to showcase its value to potential members. The new site’s Content Library allows us to demonstrate what people are missing while providing members with a much-improved user experience.