With any new magazine launch retail buyers need to be convinced that stocking that product will increase revenue through their stores and that marketing investment will be available. As your distributor, we will provide you with unbiased advice and an assessment on the likely potential of your new magazine. Working in partnership with you we will present your magazine to various retail buyers who will need convincing that your product will be successful and generate sales revenue. It is necessary for a publisher to have a retail launch budget to invest in the purchase of shelf space and in-store promotions. A bespoke circulation strategy would also be agreed and this would provide the basis of your ongoing circulation and marketing strategy to develop sales after the initial launch.
No title or market sector is too small for consideration.
Many established publishers don't believe they are receiving the attention and support required from their current distributor to enable their titles to grow circulation and profitability. This is where our expertise as a publisher of a growing number of successful specialist titles comes in. Expert advice is available on sales strategies, magazine covers, added-value promotions, retail opportunities and the importance of linking newsstand distribution strategy to subscription and advertising opportunities to ensure the publisher receives a total circulation strategy to maximise return on investment.
A full range of supportive sales and marketing reports are included as part of our highly personal service.
To summarise our service:
- All new launches considered with free advice
- Unbiased and honest assessment of sales potential
- UK distribution through all major wholesale and retail groups
- Circulation strategy with appropriate profit and loss analyses
- Marketing advice with appropriate recommendations
- Distribution into export markets world-wide
- Specialist trade account service
- Highly personal and hands-on approach working in partnership with our clients.