All successful periodicals include a strong advertising element, advertising revenue is crucial to the success and profitability of any magazine. If your advertisement sales are not being maximised then your publication may never reach its full potential in a rapidly changing marketplace. Warners' specialist sales teams have the necessary skills to grow advertisement sales and these skills are continually being developed. We can provide a complete management package that will relieve you of the whole sales process from sourcing a client base relevant to your area of business to collecting payment due following publication.
Using a computerised data base, your target market is regularly and effectively contacted to maximise your title's potential and extra revenue sources such as supplements and sponsorship will be identified.
The sales effort is fully supported by our accounts department which handles all invoicing, credit control, debt management and money collection.
Summary:
- Total management package
- Experienced sales staff and reporting system
- Establish realistic revenue, volume and yield budgets
- Administrative headaches removed
- Sales literature, mailshots and media packs
- Full production service
- Extra revenue opportunities
- Full accounts support.